Soiree Fair brings 30 years of personalized entertainment representation to Los Angeles
A powerful new chapter has begun for Soiree Fair Talent & Literary.
After three decades of discovering, developing, and advocating for exceptional artists, the boutique talent management and literary company is officially expanding its presence to Los Angeles. The move establishes Soiree Fair as a bicoastal force in entertainment representation, connecting its carefully selected roster to opportunities across New York and Hollywood.
The message is clear: Two coasts. One standard.
For actors, writers, performers, directors, producers, and content creators, this expansion creates a more cohesive path between the nation’s two leading entertainment markets. It also reinforces what has distinguished Soiree Fair since its founding in 1995: personal attention, strategic career management, and an unwavering belief in talent that deserves to be seen.
A bicoastal talent management company built on discovery
Soiree Fair has built its reputation by identifying the “diamonds in the rough”: emerging and mid-level talent whose potential may not yet be fully recognized by the industry.
These are performers with commanding screen presence, serious theatrical training, and the versatility to elevate projects across drama, comedy, action, supernatural storytelling, musical theatre, and independent film. They are writers with distinctive points of view. They are creators whose ideas can become captivating stories, immersive performances, and powerful productions.
“Our clients don't chase the spotlight : they are the spotlight,” said Karen Gunn, President of Soiree Fair Talent & Literary. “Going bicoastal means we can now open doors on both coasts with the same personal attention, the same relentless hustle, and the same 30 years of industry relationships. Two coasts. One standard.”
That philosophy defines the Los Angeles expansion. The goal is not simply to establish another office. The goal is to create a stronger, more connected career strategy for every client.
What the Los Angeles expansion means for actors and creators
The entertainment industry is increasingly fluid. A performer may audition for a television series shooting in Atlanta, rehearse for theatre in New York, self-tape for a Los Angeles production, and develop an independent feature with collaborators across several time zones.
Your representation must be able to think beyond one market.
Soiree Fair’s bicoastal model is designed to help clients navigate that broader landscape through four strategic advantages.
1. Direct access to Hollywood’s casting and production network
Los Angeles remains a central hub for television, film, streaming, commercials, and digital media. With a local presence, Soiree Fair can strengthen its connections with casting directors, producers, directors, production companies, and content creators working throughout the region.
For emerging actors, access is only the beginning. The more important advantage is having representation that understands how to position your materials, identify the right opportunities, and submit you with a clear understanding of your casting potential.
Whether you are seeking representation for TV and film, commercial opportunities, new media projects, or independent productions, your career materials should communicate a cohesive professional identity. Soiree Fair helps clients reinforce that identity through long-term planning, audition support, branding guidance, and targeted submissions.
2. A unified bicoastal career strategy
New York and Los Angeles offer different advantages, but your career should not be forced into an either-or decision.
A classically trained actor may move from Broadway or regional theatre into television. A screen performer may pursue stage work that deepens their craft and expands their visibility. A writer may develop a screenplay that becomes a production opportunity. A director or producer may build relationships in both markets to package a more ambitious project.
Soiree Fair’s bicoastal career strategy connects these possibilities. From Broadway boards to Hollywood soundstages, clients receive guidance designed to support the full trajectory of their careers: not just the next audition.
This is particularly valuable for performers searching for a strategic alternative to a large, traditional NYC talent agency or a high-volume Los Angeles representation model. Soiree Fair remains intentionally boutique while offering reach across both coasts.
3. A theatre-to-screen pipeline for versatile performers
New York’s theatre community has long been a training ground for actors with discipline, technique, and range. Los Angeles offers an expansive ecosystem for television, film, streaming, commercials, and new media.
Soiree Fair is uniquely positioned to connect these worlds.
Theatre training can provide an actor with powerful tools: vocal control, physical precision, emotional access, ensemble awareness, and the ability to sustain a character through demanding material. The challenge is translating those strengths for the camera without losing authenticity.
That is where thoughtful entertainment representation matters. Soiree Fair helps identify opportunities that align with each performer’s presence, training, credits, and long-term goals. The result is a more intentional theatre-to-screen pipeline for actors ready to make a commanding transition.
4. Project development beyond traditional bookings
Career management is not limited to auditions and casting notices. In a rapidly changing industry, original project development can give talent a more active role in creating opportunity.
Soiree Fair continues to support projects that bring its clients’ creativity and talent into the production process. One example is Death by Chocolate, an independent feature developed through the Soiree Fair network.
The project has received recognition from the Florence Film Awards, including honors for Best Short Film and Best LGBTQ Film, and was also recognized as a semi-finalist by the New York Indie Shorts Awards. Beyond its festival attention, Death by Chocolate demonstrates an important principle: talent does not have to wait passively for the perfect opportunity.
Actors, writers, producers, and directors can collaborate to develop distinctive work that showcases their abilities. For more background on the project’s development, NYU Tisch has profiled Death by Chocolate and its creative origins.
Boutique attention with bicoastal reach
A larger market does not require a less personal relationship.
Unlike mega-agencies where talent can become one name among hundreds, Soiree Fair remains committed to one-on-one career management. Every client receives individualized attention from partners who have spent 30 years building relationships across television, film, theatre, commercials, publishing, and digital media.
The roster includes:
- Actors and performers of all ages
- Writers, authors, screenwriters, and playwrights
- Content creators and digital talent
- Voice-over artists and audiobook performers
- Directors and producers
- Commercial talent
- Emerging and mid-level creatives with distinctive potential
A sports division is also on the horizon, reflecting Soiree Fair’s continued evolution and its commitment to serving a broader community of ambitious professionals.
For actors evaluating talent management for actors, the distinction is meaningful. Management should help you understand your professional identity, build a durable career plan, prepare for opportunities, and develop a stronger relationship with your craft. It should also provide honest guidance when your materials, training, or strategy require refinement.
Soiree Fair’s approach is holistic, direct, and built for the long term.
Why Los Angeles: and why now?
The expansion arrives at a moment when the boundaries between film, television, theatre, streaming, digital media, and independent production continue to evolve.
Casting directors and producers are seeking performers who can do more than fit a narrow category. They need reliable professionals with range, strong self-tape skills, compelling character-work ability, and the flexibility to move between genres and formats.
They also need collaborators who understand the demands of production.
Soiree Fair’s Los Angeles presence makes it easier to connect these decision-makers with emerging actors and creators who bring authenticity, versatility, and a memorable point of view. For production companies and filmmakers, it offers a direct line to talent with strong training and the potential to elevate a project.
For clients, it creates more pathways to meaningful work.
Two coasts. One standard. Endless possibilities.
Soiree Fair Talent & Literary’s expansion to Los Angeles is not a departure from its history. It is the next expression of it.
For more than 30 years, the company has championed bold voices, brilliant talent, and unforgettable stories. Its bicoastal model now brings that mission to two of the most influential entertainment markets in the United States while preserving the personalized approach that has always defined the brand.
If you are an actor, writer, performer, director, producer, or content creator with a distinctive presence and the discipline to build a lasting career, this may be the moment to take the next step.
Connect with Soiree Fair Talent & Literary to begin a professional conversation about representation, career management, casting coordination, or project development.
New York and Los Angeles are now connected by one standard: and your next opportunity may be waiting on either coast.